Hi, I'm Masha.

I help companies unlock unprecedented growth by rebuilding stale messaging through  inspired product narratives.  Captivate customers, drive revenue, and empower marketing teams—in 30 days.
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Clients I've Helped

About Me

I am the founder of Product Narrative Consulting where I teach CMOs and VPs of Marketing the power of story narratives to unlock untapped growth and revenue.

I’ve overhauled messaging and category positioning for some of the world’s biggest companies like Microsoft, Slack, and Salesforce, and unicorn startups across biotech, supply chain, and enterprise DevOps.

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Problems that one clear
Product Narrative solves.

CMOs and founders often reach out because they’re faced with pressing problems like:

  • Weak, unoriginal product narrative and category positioning
  • Disjointed and improvised messaging across channels
  • Stagnant or decrease in sales and leads
  • Little to no brand loyalty or recognition
  • Misalignment in company goals
  • No storytelling specialty or training among staff

How I Can Help You

Product Marketing

We’ll work together to craft and implement one clear, compelling product narrative that can unite all of your marketing efforts, captivate new leads through ads, and turn customers into brand loyalists through your website.

Category Positioning

I’ll help you define the key strengths and values that will differentiate you from competitors – carving out a unique voice for your brand in the minds of consumers.

Narrative Messaging

I’ll audit your marketing collateral across channels to craft a consistent, cohesive message – every touchpoint with your audience is impactful and aligned with your strategic vision.

"I am impressed by the clarity of the messaging, sequencing and framework that now exists for our product."

— Altana AI, Series B Supply Chain Startup

services

Consulting

I help companies start, fix, or evolve their product marketing. In as little as 4 weeks, clients obtain a powerful new product story to market with, unlocking unprecedented growth.
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Mentorship

We’ll work closely one-on-one to help you reach your career goals. Whether that’s crafting a marketing strategy from scratch, reviewing existing collateral, or learning new skills like product narrative storytelling
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Strategy Hour

Have a question about your enterprise narrative or growth strategy? Need me to review your offer or content? Book an hour with me to answer any questions you have. We can also do this via email.
Contact Me

What Others Are Saying

“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”

- STEFANIE GORDISH, SVP

“Masha crafted an enterprise narrative that excited our leadership team and jumpstarts us to hit our revenue goals.”

- MELISSA CZAPIGA, CMO

“Masha helped us nail our messaging and reposition our old and new products together in one platform narrative.”

- AMY BARONE, CMO

DIY Resources

For busy CMOs, founders, and marketers

Become a Top Marketer

The ultimate guide to designing a marketing career you love that fits who you are.
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Online Course

The masterclass on product marketing storytelling with bite-sized lessons, templates, and interactive exercises.
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Free Guides

New to this field? Start here with free introductory articles that will help you “think in story” and change your approach to marketing.
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Schedule a No-Obligation, Complimentary 30-min Consultation

Schedule a
No-Obligation, Complimentary 30-min Consultation

Let’s chat about your marketing needs

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