Learn the Framework for Crafting Unforgettable Product Narratives

A lean, efficient course designed for busy CMOs, marketers, and founders that want to master building product narratives. Learn the framework used by the world’s biggest brands to craft stories that empower both teams and customers alike.

Why Product Narratives are Crucial in Today’s Market

Leads are tired of listening to slide decks and tedious lists of product features. They crave stories. Yet very few marketers have a bullet-proof system to write engaging product narratives. And even when they do, they often fail to align their company to deliver one consistent, cohesive message to their customers.

This course will teach you the exact framework I’ve used to write product narratives that have steered the world’s biggest companies in one unified direction, re-energized teams, and helped drive millions in sales.

A unique, resonant story is the differentiator that will elevate you above competitors by rekindling connections with customers and turn them into brand loyalists.

Why this course is different

Lessons from the Real World

There are lots of great articles and books out there on product narratives. But it’s all theory. You read them, feel inspired, but then forget most of it. You don’t know how to apply the theory confidently because you’re doing it all for the first time. This course draws from my firsthand experiences as both an in-house marketer and external consultant. I’ll guide you through the process of building a product narrative from the ground up using my framework, giving you a clear understanding of how to create both the narrative itself and its underlying structure.

Master the Art
of Storytelling. In 2 Weeks.

Imagine: Two weeks from now, having a whole new skillset in storytelling, branding, and product marketing. This can be your new reality. The course was designed to be lean and accommodate the schedule of busy working professionals.

Lessons and exercises are delivered in bite-sized nuggets to keep things light and fun, but always practical and useful. Students that dedicate 4-5 hours a week usually complete the course within two weeks.

What You’ll Achieve By the End​

BEFORE THE COURSE

  • Disjointed, unfocused product positioning
  • Spray-and-pray attitude to writing product narratives
  • Lack of cohesion across company departments