Let’s Work Together
*Free 30-min, no obligation consultation.
How I Can Help You
Who’d be a good fit
- CMOs
- VPs of Marketing, Product Marketing, or Corporate Marketing
AreAs of expertise
- Product narrative, messaging, and branding
- Product marketing strategy
- Category positioning
- Storytelling
- Lead magnets
- High-converting copy
Outcomes
- Accelerated growth through clear, compelling messaging
- Team alignment & empowerment
- Renewed clarity in company direction
- Hyperfocused sales & marketing efforts
Clients I've Helped
Why you need a compelling
product narrative in 2024
Leads are hooked with stories.
Not product features.
Research shows that 75% of enterprise purchase decisions begin with a gut instinct. Not data. This means effective product messaging needs to resonate on an emotional level first and backed with rationale, second.
Align and empower teams.
In one unified direction.
As companies grow, so does the lack of clarity and cohesion across sales, marketing, and product teams. Everyone talks about the product differently. A great product narrative unifies and aligns different viewpoints that creates a sense of ownership and inspires great work.
Stand out from competitors.
With unique & memorable storytelling.
Most companies use the same cookie-cutter value propositions. Very few CMOs and VPs of Marketing have the time, skill, or experience to craft a truly resonant and memorable product narrative that can inspire customers and accelerate growth.
My Product Narrative Framework
CMOs and VPs of Marketing often come to me because they’re stuck. Sales are stagnant or declining. They’ve iterated numerous sales decks but the messaging just isn’t resonating with customers. They’ve reached an important inflection point and recognize that change is needed.
That’s where I come in to help.
My time-tested Product Narrative Framework creates alignment within companies to move confidently in one unified direction. It weaves the diverse ideas from leadership, sales, and customers into one cohesive narrative arc. A narrative that empowers teams with a sense of ownership, simplifies operations, and unlocks revenue. All in 6-10 weeks.
- MELISSA CZAPIGA, CMO
How it works
Step 1.
Research
- Thorough audit of existing content
- Confidential interviews with founders, employees, and customers to understand the true pros/cons of the product
- Extensive product market research
Step 2.
Build
- Craft the narrative through a storytelling process
- Multiple iterations based on feedback
- Build a final Product Narrative deck (also called a Corporate Deck or First Call Deck)
Step 3.
Amplify
- Sales enablement support
- Content creation support: web copy, visuals guide, lead magnets, slide decks, keynotes, messaging guide, ad copy, and more.
A Few Past Client Highlights
- Influenced over $20M in revenue for Slack through a revamped enterprise narrative.
- Crafted new enterprise product narrative for a Series B cybersecurity startup to enter enterprise market
- Impacted $25M+ in sales for a Series B supply chain startup by creating their product narrative for entering the enterprise market
- Drove over $500,000 in new enterprise opportunities in two months from one single product narrative launch.
- Generated over $200K in one month for Slack by writing their “Why Slack” product narrative webinar.
A Few Past Client Highlights
- Influenced over $20M in revenue for Slack through a revamped enterprise narrative.
- Crafted new enterprise product narrative for Red Canary to enter enterprise market
- Impacted $25M+ in sales for Altana by creating their product narrative for entering the enterprise market
- Drove over $500,000 in new enterprise opportunities in two months from one single product narrative launch.
- Generated over $200K in one month for Slack by writing their “Why Slack” product narrative webinar.
Service Offerings
The Fundamentals
Together, we build a compelling product narrative to unlock new revenue and product growth.
This includes:
- Audit of existing content
- Interviews with internal teams & customers
- Product market research
- Delivery of a final Product Narrative deck
month 1
Launch Ready
From The Fundamentals, we move into content creation to launch the new narrative and support marketing to align to the new messaging.
- Revamping the website:
- Design & layout audit to maximize conversions
- High-converting copy
- Refining value props messaging for marketing collateral
- Competitor analysis
month 2
Fast Start
Last but not least, we ignite seller confidence with sales enablement materials and support to accelerate company-wide adoption.
- Lead magnets creation for sales enablement and marketing campaigns
- Conversion funnel audit
- Sales pitch decks
month 3
Starting at $9,950 per month
What Others Are Saying
“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”
- STEFANIE GORDISH, EVP
- MELISSA CZAPIGA, CMO
- AMY BARONE, CMO
I’m always happy to meet interesting people for coffee.
You can reach out via email or fill out this form for a free 30-min consultation.
This will be a casual call to see if we’d be a good fit to work together. We’ll talk about the support you need and how my experience and expertise can be helpful.
AND HERE’s SOme Interesting facts to break the ice:
— I love paddleboarding and am training to paddle around Angel Island in the Bay Area.
— I’m writing a children’s book in my spare time.
— I love the Oregon coast, and spend as much time up there as I can.
FAQ
Agencies lack firsthand insight into how enterprises and startups work internally. As someone who’s worked their way up in companies of all sizes, I know how to navigate common organizational pitfalls and insure that ideas are disseminated and acted upon.
Agencies don’t do extensive customer research or conduct interviews with your company’s stakeholders to discover new insights. They mainly rely on you for product messaging and are off to the races. And if the messaging is off, all they’re doing is amplifying it to a wider audience.
The Product Narrative Framework takes a holistic approach whereas agencies are typically only focused on marketing campaigns.
That said, agencies can still be valuable once you’ve defined your new product narrative.
One benefit of hiring an external consultant is that employees and customers will feel comfortable in sharing their true thoughts about the product as things are kept confidential. Their ideas and stories show up in the final narrative, creating a sense of ownership and pride.
Our process also teaches you how to communicate the product narrative through the entire company and remind stakeholders that a good narrative should reflect the customer’s needs first and foremost.
Experience and proven success. I’ve worked with tech giants as well as Series A and B startups — giving me a unique vantage point across different industries. 90% of the time, a company’s existing product narrative is broken: it was written hastily early on and never updated to reflect the company’s current goals and customers. Or customers want to enter a new market and the narrative is no longer working.
The framework will also teach you how to become a better storyteller and communicator. You’ll know how to use narrative tools like suspense, humor, and vulnerability to craft engaging stories that will turn leads into loyal customers and elevate your brand above the noise.
Yes. Feel free to reach out to me here.
It typically takes 4-6 weeks to conduct research, iterate ideas, and build a final product narrative. Ongoing support for sales enablement and content creation take an additional 2-4 weeks depending on the scope.
My successful track record shows that the investment can have a major transformative impact on the company and generate a high ROI in very short time frame. Moreover, I exclusively work with clients I’m confident I can help. I recommend scheduling a free, no-obligations 30-min consultation to see if we’d be a good fit.
While these terms are sometimes used interchangeably at different companies, our Product Narrative Framework is comprehensive. Most decks are designed with a single purpose like introducing the company, closing a specific deal, or detailing specific features. In comparison, the product narrative informs the direction of all marketing and sales content. It’s sometimes also called a corporate deck or first call deck. Its focus is to tell a compelling story that conveys the product’s value, purpose, and benefits in a way that resonates with audiences.
Get your free guide
Get the free intro guide to my Product Narrative Method.
See how the process has helped companies find alignment and attract their ideal customers.
