Hi, I'm Masha.
I founded Product Narrative Consulting to help companies drive growth by “thinking in story” and doing irresistible product marketing.
I’ve crafted messaging for some of the world’s biggest SaaS companies including Microsoft, Slack, and Salesforce, and helped unicorn startups cut through the noise across various industries in biotech, supply chain, devops, and more.
The power of one compelling product narrative has helped marketing teams re-align focus and resources, generate millions in untapped revenue, and convert customers into loyal brand advocates.
My Story
How it began

The insight
That changed when I joined Slack. Competing against Microsoft Teams, I knew we needed more than good marketing—we needed a silver bullet. One evening, scrolling through a Facebook group, I saw Storyworthy mentioned. Halfway through the book, I knew this was the answer, but I needed to learn fast. I cold-emailed the author, Matthew Dicks, and that bold move turned into an apprenticeship with the Michelangelo of storytelling.
Under Matt’s mentorship, I mastered the craft of storytelling—humor, vulnerability, suspense, and stakes. Together, we created Slack’s competitive narrative against Microsoft, a story so powerful it was used for two years. Later, I wrote Slack’s first product narrative, coaching the marketing team to align behind a cohesive story that didn’t just resonate internally but also created a category and inspired customers.
When Salesforce acquired Slack, my storytelling skills became key to bridging the two brands. The narrative I crafted for Dreamforce not only connected the dots for why the acquisition made sense, but won over even the toughest audience: skeptical sales teams.
Why I Do What I Do
Now, I bring this same storytelling approach to SaaS companies, helping them create product and brand narratives that stand out, connect deeply, and drive results in a crowded market
The results are undeniable: unlocking new growth avenues, empowering teams to do inspired work, and rekindling emotional connections with consumers.
A Few Highlights
- Influenced over $20M in revenue for Slack through a revamped enterprise narrative.
- Drove over $500,000 in new enterprise opportunities from in two months from one single product narrative launch.
- Generated over $200K in one month for Slack by writing their “Why Slack” product narrative webinar.
A Few Highlights
- Influenced over $20M in revenue for Slack through a revamped enterprise narrative.
- Drove over $500,000 in new enterprise opportunities in two months from one single product narrative for a technical developer product.
- Generated over $200K in one month for Slack by writing their “Why Slack” product narrative webinar.
What Others Are Saying
“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”
- STEFANIE GORDISH, SVP
- MELISSA CZAPIGA, CMO
- AMY BARONE, CMO
I’m always happy to meet interesting people for coffee.
You can reach out via email or fill out this form for a free 30-min consultation.
This will be a casual call to see if we’d be a good fit to work together. We’ll talk about the support you need and how my experience and expertise can be helpful.
AND HERE’s SOme Interesting facts to break the ice:
— My favorite city in Europe is currently Rome and I can’t wait to go back.
— I recently completed my first puzzle and now am low-key addicted to them, especially town scenes.
— My favorite wedding gift was a vinyl player and I am loving going to our local record store and building our collection. Currently listening to Jerry Garcia Acoustic Band.