Learn the Storytelling Strategy that helped Slack beat Microsoft
When I joined Slack, I faced a challenge that seemed impossible: help the company compete against Microsoft’s Office 365. Our entire sales strategy depended on crafting a narrative so compelling it would inspire confidence in 400 sellers and resonate across hundreds of enterprise accounts.
The result? A narrative that drove multimillion-dollar deals and stayed in play for two years. Now, I’m sharing this method so you can do the same.
What You'll Learn
- Turn complex ideas into memorable stories: discover how I transformed a dry product comparison into a captivating narrative—one that connected with enterprise customers on a human level.
- Deposition competitors without direct comparison: learn the storytelling techniques I used to position Slack as the better choice without ever mentioning Office 365’s features head-to-head.
- Create messages that stick: use personal stories, humor, and metaphors to simplify complex ideas and make your message unforgettable.
- Build confidence with a proven method: walk away with a repeatable storytelling method that your sales and marketing teams can use for sales decks, pitches, and keynotes—so their message lands every time.
What's INCLUDED?
Watch anytime, anywhere.
Lifetime access to watch 40-min lecture or read the content when it fits your schedule.
Downloadable talk track & eBook:
A ready-to-share guide with visuals to help your team apply the lessons.
Personalized support:
Got questions? Email me or book a 15-minute consult to get clarity.
Who This is for:
This lecture is designed for professionals who need more than just talking points—they need to be able to spark action and results:
- CMOs & Marketing Leaders: Craft messaging that doesn't just inform but captivates, giving your brand a memorable voice in competitive markets.
- Product Marketers: Go beyond feature lists—learn how to position your product with stories that shift customer perception and build demand.
- Sales Professionals: Stop selling products and start selling stories—ones that break through objections and create emotional connections with your audience.
- Founders & Product Leaders: Share your vision with clarity and impact, turning your product story into a magnet for customers, investors, and partners.
You’ll Walk Away with:
- A repeatable storytelling blueprint: Gain a clear, step-by-step framework to craft stories that not only explain but inspire action—whether you’re delivering a keynote or on a sales call.
- Techniques to blend emotion with logic: Learn how to weave personal stories, metaphors, and data together naturally, making your message both memorable and persuasive.
- Customer-centric messaging that sticks: See real-world examples of how storytelling shifts the focus from your product’s features to what truly matters—your audience’s needs, goals, and challenges.
This isn’t just theory—these are tools you can apply immediately to shift how you communicate, sell, and lead.
What Others Are Saying
“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”
- STEFANIE GORDISH, SVP
- MATT DICKS, AWARD-WINNING AUTHOR
- AMY BARONE, CMO
Why learn from me?
I’ve been where you are—facing the pressure of high-stakes pitches where the right story wasn’t just important—it was the difference between losing ground and winning big.
When I joined Slack, I wasn’t just asked to help sellers speak more clearly—I was tasked with helping them go toe-to-toe with one of the biggest competitors in the industry: Microsoft. The narrative I crafted didn’t just give our sales team a message; it gave them confidence. It shifted how we positioned our product and led to multimillion-dollar deals across hundreds of enterprise accounts.
This isn’t theory. It’s battle-tested storytelling techniques I’ve gone on to use in executive keynotes, product launches, and competitive sales strategies—delivering results every time. Now, I’m sharing it with you.
Why learn from me?
I’ve been where you are—facing the pressure of high-stakes pitches where the right story wasn’t just important—it was the difference between losing ground and winning big.
When I joined Slack, I wasn’t just asked to help sellers speak more clearly—I was tasked with helping them go toe-to-toe with one of the biggest competitors in the industry: Microsoft. The narrative I crafted didn’t just give our sales team a message; it gave them confidence. It shifted how we positioned our product and led to multimillion-dollar deals across hundreds of enterprise accounts.
This isn’t theory. It’s battle-tested storytelling techniques I’ve gone on to use in executive keynotes, product launches, and competitive sales strategies—delivering results every time. Now, I’m sharing it with you.
Access the Lecture Now
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Immediate Impact
Start applying these techniques today.
Expert Insights
Note: All sales are final. Due to the nature of this digital content, refunds are not available.