Writing a product one-liner can be one of the most challenging definitions for a category creating product.

In today’s blog, I am going to show you how to research and explain your category’s history for your product narrative.

Tell the story of a paradox or compelling event happening in your category right now.

Gone are the days of wasted marketing efforts. Content marketing for the sake of content with no data insights. Accountability-free spending in disconnected campaigns. Events for the sake of events with no ROI.

While working with companies in crafting and fixing their product narratives, I noticed a correlation: the state of your product narrative can give you a good pulse check of the maturity of your product marketing team.