The ultimate guide to be a top paid marketer by doing less
Unlock your marketing career’s full potential. By mastering how to think in story.
Unlock your marketing career’s full potential. By mastering how to think in story.
Clients I've Helped
“A game-changer for any marketer.”
— Matthew Dicks, NYT BEStSelling author
& Founder of Storyworthy
— Matthew Dicks, NYT Bestselling author & Founder of Storyworth
About
Hi, I'm Masha.
I am the founder of Product Narrative Consulting where I help companies unlock untapped growth and revenue through product marketing storytelling. I’ve worked with some of the world’s biggest companies like Microsoft, Slack, and Salesforce to overhaul their product messaging and category positioning.
Writing a unique, compelling narrative about a digital product is hard. I wrote this book to consolidate everything I learned and teach it to the new wave of marketers that have only begun to realize the unignorable market advantage of great storytelling.
The catch is if storytelling were easy, we would all be doing it. This book is the result of years of painstaking research, real-world trial-and-error, and lots of terrified moments of forging my own path when nobody was doing what I was doing.
It’s designed to help busy marketers upskill quickly, gain confidence in their unique talents and thrive in today’s competitive landscape.
Lessons from the Real World
Lessons from the
Real World
Unlike other marketing books that take a dry, clerical approach, this book is story-driven. It traces my career choices, turns, and pivots at Microsoft, Slack, and Salesforce alongside the development of my Product Narrative Method – providing real-world context to every lesson so you’ll know when and how to apply them.
In this book, you won’t simply be following templates and recipes – you’ll learn to think differently and become confident in your creativity. It’s not about being perfect, it’s about doing something uniquely different. I’ll show you what that was for me – learning to think in story – and how to implement narrative elements like humor, stakes, and vulnerability to craft immersive, emotionally resonant stories.
Through this journey, you will also discover the various career opportunities that exist in the marketing world — from early startups to global enterprises — so you can find your own niche and pursue a path that’s personally fulfilling.
What Others Are Saying
“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”
- STEFANIE GORDISH, SVP
- MELISSA CZAPIGA, CMO
- AMY BARONE, CMO
What You'll Learn
Problems
- Feeling bored and lost with your current marketing career
- Stuck creating unmemorable messaging and stale positioning
- Stressed from lack of cohesion across marketing departments
- Burnt out from holding every untrained junior marketers hand
- Discouraged by leadership pushing ineffective storytelling
- Demoralized by cookie-cutter marketing tactics like every other company
- Frustrated about constantly pivoting on product messaging due to a on-existent product narrative
Outcomes
- How to confidently showcase your ideas and stand out
- Clarity on your marketing career path
- How to write in your unique voice
- How to significantly increase your income by doing less work
- Mastery of storytelling and product narratives
- Clear method for how to craft unique, resonant ideas and stress test them
- Access to suite of proven marketing strategies
- Simplified marketing operations & unified teams
- Revenue growth and increased brand loyalty
Storytelling: How the world’s top-paid marketers align teams, do less work, and skyrocket growth.
