• Agencies lack firsthand insight into how enterprises and startups work internally. As someone who’s worked their way up in companies of all sizes, I know how to navigate common organizational pitfalls and insure that ideas are disseminated and acted upon.
• Agencies don’t do extensive customer research or conduct interviews with your company’s stakeholders to discover new insights. They mainly rely on you for product messaging and are off to the races. And if the messaging is off, all they’re doing is amplifying it to a wider audience.
• The Product Narrative Framework takes a holistic approach whereas agencies are typically only focused on marketing campaigns.
• That said, agencies can still be valuable once you’ve defined your new product narrative. 

• One benefit of hiring an external consultant is that employees and customers will feel comfortable in sharing their true thoughts about the product as things are kept confidential. Their ideas and stories show up in the final narrative, creating a sense of ownership and pride.
• Our process also teaches you how to communicate the product narrative through the entire company and remind stakeholders that a good narrative should reflect the customer’s needs first and foremost.

• Experience and proven success. I’ve worked with tech giants as well as Series A and B startups — giving me a unique vantage point across different industries. 90% of the time, a company’s existing product narrative is broken: it was written hastily early on and never updated to reflect the company’s current goals and customers. Or customers want to enter a new market and the narrative is no longer working.
• The framework will also teach you how to become a better storyteller and communicator. You’ll know how to use narrative tools like suspense, humor, and vulnerability to craft engaging stories that will turn leads into loyal customers and elevate your brand above the noise.

Yes. Feel free to reach out to me here.

• It typically takes 4-6 weeks to conduct research, iterate ideas, and build a final product narrative. Ongoing support for sales enablement and content creation take an additional 2-4 weeks depending on the scope.

My successful track record shows that the investment can have a major transformative impact on the company and generate a high ROI in very short time frame. Moreover, I exclusively work with clients I’m confident I can help. I recommend scheduling a free, no-obligations 30-min consultation to see if we’d be a good fit.

• While these terms are sometimes used interchangeably at different companies, our Product Narrative Framework is comprehensive. Most decks are designed with a single purpose like introducing the company, closing a specific deal, or detailing specific features. In comparison, the product narrative informs the direction of all marketing and sales content. It’s sometimes also called a corporate deck or first call deck. Its focus is to tell a compelling story that conveys the product’s value, purpose, and benefits in a way that resonates with audiences.