Hook More Customers.
With Irresistible Product Narratives
A lean, efficient course designed for busy CMOs, marketers, and founders that want to master product marketing storytelling. Learn the systems used by the world’s biggest brands to craft stories that empower both teams and customers alike.
Why Product Narratives are Crucial in Today’s Market
Leads are tired of listening to slide decks and tedious lists of product features. They crave stories. Yet very few marketers have a bullet-proof system to write engaging product narratives. And even when they do, they often fail to align their company to deliver one consistent, cohesive message to their customers.
This course will teach you the exact framework I’ve used to write product narratives that have steered the world’s biggest companies in one unified direction, re-energized teams, and helped drive millions in sales.
A unique, resonant story is the differentiator that will elevate you above competitors by rekindling connections with customers and turn them into brand loyalists.
Why this course is different
Lessons from the Real World
There are lots of great articles and books out there on product narratives. But it’s all theory. You read them, feel inspired, but then forget most of it. You don’t know how to apply the theory confidently because you’re doing it all for the first time.
This course draws from my firsthand experiences as both an in-house marketer and external consultant. I’ll give you all the tools, frameworks, and templates needed to be immediately impactful and show you how to navigate the intricacies of office politics and client relations to onboard people with your ideas.
Master the Art
of Storytelling. In 2 Weeks.
Imagine: Two weeks from now, having a whole new skillset in storytelling, branding, and product marketing. This can be your new reality. The course was designed to be lean and accommodate the schedule of busy working professionals.
Lessons and exercises are delivered in bite-sized nuggets to keep things light and fun, but always practical and useful. Students that dedicate 4-5 hours a week usually complete the course within two weeks.
What You’ll Achieve By the End
BEFORE THE COURSE
- Disjointed, unfocused product positioning
- Spray-and-pray attitude to writing product narratives
- Lack of cohesion across company departments
- Not knowing why something works or doesn’t
- Unmemorable branding
AFter the course
- Product narratives that generate sales
- Know why and when something is not working. And how to adapt quickly
- Learn the timeless, invaluable skill of storytelling
- Access to templates and tools for yourself and your team
- Teams aligned toward a common goal
- Know how to confidently present your ideas to clients and teammates.
Comparing Your Options
Agency/ Consultant
TIME COMMITMENT: 2-3 Months
$10,000 per month
- A static product narrative that will grow stale in 6 months
- No guarantee of results
- Expensive, recurring fees
- Reliance on external help
VS.
Product Narrative Course
TIME COMMITMENT: 2-4 Weeks
Only $97+
- Acquire the timeless skill of compelling storytelliing
- Align your entire company under a strong brand positioning
- Gain the confidence and self-reliance needed to adapt to market changes
- Lifetime access to all content
Course pricing options
Ebook only
$27
Includes:
— The Product Narrative eBook
Course package
$97
Includes:
— The Product Narrative Course Video Lessons
— The Product Narrative eBook
— Templates & Guides
COURSE PAckage + 1 hr call
$297
Includes:
— 1:1 60-minute coaching call with Masha about your product narrative
— The Product Narrative Course Video Lessons
— The Product Narrative eBook
— Templates & Guides
What Others Are Saying
“I took everything I learned from Masha about storytelling and built a narrative to lead my company.”
- STEFANIE GORDISH, SVP
- MELISSA CZAPIGA, CMO
- AMY BARONE, CMO
Curriculum Overview
- The timeless components of great storytelling
- Writing your Product Narrative Framework
- Real-world examples: Mistakes to avoid in crafting slide decks
- Common mistakes all CMOs and marketers make
- Successful templates used by companies like Slack and Microsoft
- The tools that will save you hours of work
- Case study: they have positioned How Google Glass
- Audience Research – CSM, Customer Stories, C-Suite, real customers
- Enterprise Buyers and Users
- How to build for Platforms vs Products vs features vs Use Cases
- What is your category and does it matter
- Why did you build your product
- What do customers say the features have achieved for them
- Suspense, Stakes, and Surprise
- Creating scenes before dense information
- Universe building
- Nailing transitions like an ice skater
- Data as story
- Do you want to be remembered? Be Funny
- Vulnerability is why people will stick around to the end
- Choosing your visuals for maximum impact
- The art of using pauses
- Handling objections from clients and your team
FAQ
CMOs, marketers, and founders will all benefit from this course. It’s designed for busy professionals that want to level up their skills quickly in a structured format, while having immediately useful applications in their day-to-day work.
CMOs and founders: Learn the framework for crafting truly resonant narratives that will align your entire team under a common powerful message and drive sales with an engaged audience.
Marketers of all levels: Technology tools will continue to evolve rapidly. Make yourself indispensable by learning how to think strategically and acquire the timeless skill of masterful storytelling and persuasion that’s essential to advancing your career.
Most articles focus only on the theory. They assume that product narratives can be crafted and implemented in isolation without taking into account objections raised by clients and teammates.
This course is built from real-world experiences and dives deep into every step of the process. From ideation to execution, it teaches you how to navigate common roadblocks and provides practical templates, tools, and frameworks that are used by the world’s biggest SaaS companies.
You’ve probably crafted brand messages and positioning before using the traditional methods found in most corporate settings. The problem is that these are often siloed from the rest of the company – leading to a lack of cohesion in the organization. Moreover, when they fail to resonate, you often just repeat the same process again and hope for the best.
The product narrative framework teaches you the systems and methodology used by the world’s biggest companies to craft compelling messages — consistently. It takes into account data, but more importantly, crafts a meaningful human story that stakeholders will connect with on a deeper level than just evaluating the pros/cons of a product.
The content is broken down in bite-sized text and video lessons. It’ll explore case studies and real-world firsthand experiences. Throughout, short interactive exercises will help cement the lessons learned. Simultaneously, you will also be working on developing your own unique product narrative as the final project. At the end, there’s also the option to schedule one-on-one consultations with me to go over the material.
This course is self-paced and designed to be lean and efficient for working professionals. Most students that spend 4-5 hours a week can complete the course in 2-3 weeks. They walk away with a night-and-day different understanding of storytelling and how the product narrative framework fits in the overall marketing plan. Moreover, they gain a new confidence in knowing when something is working, why it’s working, and how to adapt if it’s not.
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