Learn the Storytelling Strategy that helped Slack beat Microsoft
When I joined Slack, I faced a challenge that seemed impossible: help the company compete against Microsoft’s Office 365. Our entire sales strategy depended on crafting a narrative so compelling it would inspire confidence in 400 sellers and resonate across hundreds of enterprise accounts.
The result? A narrative that drove multimillion-dollar deals and stayed in play for two years. Now, I’m sharing this method so you can do the same.
What You'll Learn
- Turn complex ideas into memorable stories: discover how I transformed a dry product comparison into a captivating narrative—one that connected with enterprise customers on a human level.
- Deposition competitors without direct comparison: learn the storytelling techniques I used to position Slack as the better choice without ever mentioning Office 365’s features head-to-head.
- Create messages that stick: use personal stories, humor, and metaphors to simplify complex ideas and make your message unforgettable.
- Build confidence with a proven method: walk away with a repeatable storytelling method that your sales and marketing teams can use for sales decks, pitches, and keynotes—so their message lands every time.
What's INCLUDED?
Watch anytime, anywhere.
Lifetime access to watch 40-min lecture or read the content when it fits your schedule.
Downloadable talk track & eBook:
A ready-to-share guide with visuals to help your team apply the lessons.
Personalized support:
Got questions? Email me or book a 15-minute consult to get clarity.
Who This is for:
This lecture is designed for professionals who need more than just talking points—they need to be able to spark action and results: