Learn the Storytelling Strategy that helped Slack beat Microsoft

When I joined Slack, I faced a challenge that seemed impossible: help the company compete against Microsoft’s Office 365. Our entire sales strategy depended on crafting a narrative so compelling it would inspire confidence in 400 sellers and resonate across hundreds of enterprise accounts.


The result? A narrative that drove multimillion-dollar deals and stayed in play for two years. Now, I’m sharing this method so you can do the same.

What You'll Learn

What's INCLUDED?

Watch anytime, anywhere.

Lifetime access to watch 40-min lecture or read the content when it fits your schedule.

Downloadable talk track & eBook:

A ready-to-share guide with visuals to help your team apply the lessons.

Personalized support:

Got questions? Email me or book a 15-minute consult to get clarity.

Who This is for:

This lecture is designed for professionals who need more than just talking points—they need to be able to spark action and results: